name calling
Whatever your feelings on the war, I’m sure you’ll agree the military has lost its propaganda edge. Consider the name Operation Desert Storm: exciting, invoking a force-of-nature inevitability to justify rightness of action, vaguely evoking a G.I. Joe attack on Cobra base sort of ethos. But Operation Iraqi Freedom? Who’s going to get excited about that? Granted, it’s a step up from the preceding Operation Enduring Freedom, but, really, what isn’t?
Update: In response to the readers asking if I could do better: Operation Sodomize Saddam (Code Name: Operation Bugger Baghdad).