startup therapy

With the first official week of Long Tail well underway, my life has been exceedingly, overwhelmingly hectic. Though in a good way. I’ve been inking partnerships, rolling ahead towards the release of our first film (This is Not a Film, out February 1st), hiring on a team of people vastly smarter and more talented than I, and generally gearing up to take the movie world by storm.

And, frankly, I’m excited. Wet-your-pants excited. So excited that, today, mid-way through adding a few new sections to the business plan, I literally got up and did a little dance, only stopping when I realized the people in the law firm across the street could totally see in through my window.

Sure, Cyan’s a startup too. But, in its day-to-day operations, it’s been completely different from any other startup I’ve ever dealt with. In movie production, everything you do, absolutely everything, is dependent on extensive collaboration with a slew of outside individuals and organizations. Which is part of what makes making movies fun. But also all of what makes making movies so frustrating. Unlike in most startups, no matter how hard we push, the vast majority of Cyan time is ‘hurry up and wait.’

Having the ball, primarily, back in my court, with the responsibility and potential that implies, has made this week rather jarring. If things aren’t moving ahead as quickly as I’d like on Long Tail, it’s my own damn fault. Which, I realize, is what attracted me to the world of entrepreneurship in the first place: the chance to build something extraordinary, bounded only by my own ability to think of amazing ideas and then put them into action.

And while I knew, instantly, from that first night of staring up at the ceiling, running through plans, too excited to sleep, that I would feel different with Long Tail underway, I didn’t realize how much that would bubble out.

So far this week, for example, on three separate occasions, I’ve had people tell me I was the best salesman they’d ever met. And, frankly, while flattered, I know that’s not true. I’m not really much of a salesman at all. Having seen the pros at work, the people who could sell proverbial ice to Eskimos, I know I’m nowhere near that ‘coffee is for closers’ league. But, as the first of the three pointed out this Monday, it seems I’m starting to channel a Steve Jobs-esque Reality Distortion Field. By the end of our meeting, he commented, he felt ready to sell a kidney if that’s what it took to partner his company with ours.

Reality Distortion Field? That I’ll own up to. And that, I think, is what the kind ‘best salesman’ commenters really meant. I’m sure a better seller’s pitch would be more eloquent, her responses to concerns more carefully reasoned. But I have trouble believing that anyone could be more excited, more thrilled to get down to work on fundamentally changing the way the movie industry works.

Will Long Tail succeed? In rational moments, I’d give it maybe 65% odds. But, given the will I’m ready to put behind it, given the passionate, talented people and companies ready to throw their full weight into the fray, it’s a bet I’m 100% willing to take.

Starting a company: it may not be cheaper than Zoloft, but it’s certainly more effective.