For the past few years, I’ve had a running joke with my parents: they ask if I’m going to go to business school; I reply, absolutely, as soon as the school has my students ready.

Confirming my long-standing belief that, if you make dumb jokes about something long enough, it has to happen, a team of b-school students from Denver University’s Daniels College of Business (which leapt this year to the top ten in several of the Wall Street Journal’s b-school category rankings) is using the nascent Long Tail as a case study for their business planning class, and helping us flesh out the company’s strategy.

After spending a couple of hours yesterday afternoon giving them a crash-course lecture on the economics of film distribution, I realize I’m yet one step closer to my eventual goal: reconciling my desire for an advanced degree with my distaste for that pesky ‘going to class’ thing, by getting some hapless institution of higher learning to simply grant me an honorary doctorate.