Know Your Audience

Over the past two decades, I’ve largely stuck with Old Spice deodorant, though I’ve been less loyal to specific scents:

 

  • Old Spice Original: I started with this one, which seems to have been designed and branded to impress old men, especially sea captains.
  • Pure Sport:Switched to this about ten years back, when Old Spice first expanded its line. Sporty! Though apparently meant to help guys impress other young, athletic men.
  • Swagger:A more recent addition to the Old Spice lineup. Perhaps their response to the rise of the Axe brand? Either way, as the first designed to attract women instead of other dudes, a reasonable switch.
  • Denali:Picked this up on Friday, as it was all my neighborhood Rite Aid had left in stock. Looking at the packaging post-shower, I am now concerned this means I’ve stopped trying to impress the ladies, and am instead working to impress wild animals.[Nota bene: According to the cap, Denali “smells like wilderness, open air & freedom.” According to Jess, it smells more like a teenage girl wearing CK One.]