For the past week and a half, I’ve been scrawling diagrams, lists and mind-maps on stacks of blank card stock with a Sharpie, littering my desk and walls with the results. It’s a scene straight out of A Beautiful Mind. But, as a result, I feel like the outlines of Composite, my next project, are finally coming together.

It’s a feeling I’m used to, a sense that I’m standing on the edge of a boat, looking down into the deep, where I can see the outlines of something big below, just need to wait for it to slowly make its way to the surface.

In the case of this new fitness project, there are three ideas that have been bouncing around my head for a while, which I think form the core:

• Fitness is Composite.

• There is a Right Answer.

• Excellence is a Habit.

And, relatedly, three legs of how that plays out in implementation:

• Get a Coach.

• Leverage Technology.

• Build Community.

I’m still expanding and refining, still charting out the roadmap going forward. But I think I’m closing in on preliminary launch. And, as part of that, I’ll be circling back to unpack both of those trios of ideas, which I realize currently only make sense (and even then, only sort of) inside my own convoluted brain. Stay tuned.